In the olden days before the inception of modern medicine traditional herbal medicine was the only source of remedy for many illnesses such as migraines, malaria. Even with the inception of modern western medicine many case studies and research have established the vital role of traditional herbal medicine still plays in the African and Asian societies beyond reasonable doubt.
In Ghana, the medicinal use of herbs has been the pride of the indigenous lifestyle of the people for centuries. Most families used various medicinal herbal mixtures as curative and preventive measures against common illnesses such as malaria, heart disease and diabetes before modern medicine became available. The medicinal herbs were cooked in order to extract the active ingredients. This mixture known traditionally as "Dudo" was served like tea for the entire family to enjoy usually in the mornings.
In view of the vital role traditional medicine continue to play in modern Ghanaian culture, Agya Kwaku Appiah, who is also the President of the Ghana Federation of Traditional Medicine Practitioners has used his indigenous wisdom and traditional knowledge to develop the choicest herbs from the magnificent forests of Ghana into a high quality alcoholic beverage.
Agya Appiah Ltd started from a humble beginning in 1998 at Chabaa, a suburb of Odorkor, Accra in the Greater Accra Region of Ghana. He initially made the special preparation of the choicest herbs with high medicinal values using locally brewed, "akpeteshie", as the base ingredient to extract the medicinal components with the view to add value to the popular local gin. Within a short period of time, the product gained popularity so the company opened a number of "joints" at Kaneshie, Odorkor, Ofankor and other suburbs of Accra.
By the year 2000, the name Agya Appiah Bitters became a household name in the suburbs of Accra and customers travelled from far and near to these "Joints" just to buy the specially blended bitters.
In 2003 Agya Appiah Alternative Medicine Company was registered as sole proprietor and started using commercially refined alcohol instead of the local "akpeteshie" due to the high demand for the bitters and to improve quality. Following this development a factory was opened at Ofankor in Accra to increase production to meet the ever increasing customer demand.
In 2007 a new factory and the current Head Office was built at Samsam Junction, Medie, on the Accra-Nsawam Highway.
The company changed its name to Agya Appiah Bitters Ltd on the 14th day of April 2010.
In January 2011 a new high capacity filing plant was installed in addition to high efficiency production facilities to further improve quality and to meet the demand for our product.
To achieve our mission, we abide by the values that are fundamental to the growth of our business:
We demand of ourselves the highest ethical standards, and processes and products will be of the highest quality.
We recognize that people are the cornerstone of our success, we value our diversity as a source of strength and treat people with respect and dignity.
Innovation is the key to improving our products and sustaining progressive profitability and growth.
We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction.
We know that to be a successful company we must work together, frequently transcending organizational and geographical boundaries to meet the changing needs of our customers.
We strive for continuous improvement in our performance, measuring results carefully, and ensuring that integrity and respect for people are never compromised.
We play an active role in making the community in which we operate to make it a better place to live and work, knowing that the communities has a direct impact on the long- term health of our business.